Social media has become a part of our lives. You and I both use social media platforms everyday.
It needs no introduction.
Worldwide, 4.48 billion people use social media actively. It’s a gigantic number.
Social media brings about an enormous advantage for people and businesses willing to put in the work required to change their lives beyond recognition.
It is through the rise in social media users, that Influencer marketing was born and similar opportunities for growth are available for everyone.
Basically social media evens the playing field.
It is available for all small, medium or large businesses.
Now the big question is “how”?
Well, in this post I will guide you through “how social media marketing can help your business grow”.
Build Connections with customers
Social media platforms are designed to help people connect, create content and share it.
Customers of any niche hang out on social media platforms. As a business, social media platforms provide you tools you can use to grow your business.
A common example is facebook page for business where you can share information related to your business, post through the page, run advertisements etc.
You can use social media to build connections with your customers by creating content that’s helpful for your customer.
Content creation is a great way to build engagement,and provide value for free.It also helps to increase your brand awareness and brand recall value.
Say you post 3 times a week and your competitor once, it is more likely for the customer to remember you when they need a product or service as you are appearing in front of them more than your competitors.
Focusing on Building Connections with your customers today will help you win trust and customer loyalty over time. It’s a great competitive advantage..
Action tip: “create content that solves a customers problem or answers a certain question”
Test Ideas and Launch Products:
Social media is a great place to test and launch your products and let your customers know what’s coming. You can receive instant feedback. If people like the design they will let you know and if they don’t you know how good the feedback process is on social media platforms.
The user base you build around your business on social media will also help you come up with new product ideas. You can take a survey, get insights and then do a prototype and ask for feedback.
Improve customer service
You can use social media to enhance customer service.Posting information related to products, coupons, offers or any events helps customers know what to expect and be ready for.
Using services like chat, you can help customers get real time answers to their queries and problems.
Reach a larger audience
Paid social is a great way to reach a larger audience and find new customers instantly. Basically social media marketing can be broken down to two types: Organic and paid.
Organic social media marketing is getting sales, users, customers, engagement through content creation and by using free methods.
Paid social media marketing is advertising on social media platforms.
Social media advertising or paid social is a quick way to reach more customers, generate leads or achieve whatever business goal you want to achieve.
Social media indeed has leveled the playing fields. Earlier it was only the big players who could afford all these functionalities however today even small business owners can create a business page in social media, create content, build user base and get more sales, and growth in their business without having to make a hole in their pockets.