Do you find it hard to define who your customer is?
Are you stcuk on your entreprenuial journey because you don’t know what product you should sell?
Does your ad copy suck and fail to give results?
Creating the right buyer persona is a key factor for the success of a product.
Failing to come up with the right persona, leads to marketing failure.
There are various ways to come up with a buyer persona. Huge businesses use different research methods to make their buyers persona.
But research methods as such may not be accessible to all the businesses and is expensive.
That’s when community building comes to the rescue.
In this article, we will be looking at the power of building a community and how it can help you gain an in-depth understanding of your customers.
The power of building a Community
Every business is built around some niche, and your business has a niche too.
But have you built a community around that niche?
If yes then great and if it’s the other way around, you might want to rethink it.
A community is a group or set of people sharing common interests, characteristics, or attitudes.
The community you build will help you:
- Understand your niche better.
- Find out pain points and problems.
- Understand your audience’s desires and end goals.
- Come up with new product ideas.
- Achieve product-market fit.
- Receive suggestions and feedback.
let’s dive a little deep into it.
Usually, marketers do deep research to understand the customer. This approach requires you to go out there and look for your customers. It takes time and money. And the process may not be apt for small businesses as it’s going to cost a good deal of money.
That’s when having a community around your niche becomes your superpower.
You can communicate with the community members, ask questions, and find out exactly what it is that they are looking for.
Once you figure out their pain points, problems, and desires, creating a product becomes easy.
Here is an example to understand this better.
Say, I build a community around crypto and start engaging with the members of the community.
By having good and frequent communication with the members I can find their major pain points and problems.
I may ask the community what’s the major problem you have with crypto and the answer could be like finding good projects to invest in.
There, that’s problem number one.
Finding good projects.
You can iterate the problems to find more such problems.
This further leads to understanding what the desired goals of my audience are, in this case, getting good projects to invest in easily that results in a good investment.
And once you have a problem, you can create a solution for that.
For our case, a good course on how to find good crypto projects would solve the problem.
That’s a product.
Once you know a problem and how you can solve it, you can do a presale to the community members and see what the response is going to be like.
If it’s positive and people want to book the presale, start creating the product.
Here is an example of this technique in action.
Digital Deepak when starting out as a digital mentor used this exact method to find a problem that he could create a digital product around.
He asked the community members and found the members wanted to learn google ads.
He created a landing page did a presale and guess what people bought it. Only then he worked on creating a course.
The method actually works.
When some members of the community buy your product and try it, you can ask for feedback and figure out what needs to be improved.
That continuous feedback will help you achieve a PMF.
When all these things fall in place and you now have a proper product, you can think of scaling it.
And scaling it now doesn’t become difficult.
Because you have spent time with your community and understood them, their language, their interests, their pain points, and desires.
Marketing becomes easy.
Today, building a community is a lot easier than it used to be back in the old days.
You can build your community using social media platforms.
Facebook group or telegram group is an uncomplicated and effective way to get started with community building.
Add some of your friends and start putting content so that you attract more people to your community.
Focus on adding quality members to your community, it may take time to build a great community but it’s worth the effort.
So, here is my parting question for you.
When are you getting started with community building?